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Local / Mobile Search Training

Local / Mobile Training Overview

Local search is changing the game for businesses looking to market locally online, particularly small businesses.  

Here are some startling statistics about local search: 

  • 97% of American internet users use the internet to shop of which 57% characterize their behavior as "shop online, purchase offline" (NPD Group)
  • 90% of online commercial searches result in offline bricks and mortar purchases (proprietary research / comScore)
  • 82% of local searchers follow up offline via an in-store visit, phone call or purchase (TMP / comScore)
  • 80% of budgets are spent within 50 miles of the home (DMA / proprietary)
  • 74% of internet users perform local searches (Kelsey Group)
  • 73% of online activity is related to local content (Google)
  • 66% of American use online local search, like Google local search to locate local businesses (TMP / comScore / proprietary average)
  • 61% of local searches result in purchases (TMP / comScore)
  • 54% of Americans have substituted the internet and local search for phone books (comScore networks)
  • 35% of all searches are local (DM News)
  • 25% of internet searches have a purely local, commercial focus (Kelsey-Bizrate)
Benefits
  • Optimize for local search results
  • Tap in to the power of mobile devices and contectual search
  • Get found in your market
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