Symetri Blog  
Home > Training Programs > Search Engine Optimization Training

Search Engine Optimization Training

Course Overview

A search-engine friendly Web site is a user-friendly, search-friendly, and persuasive site that converts visitors into buyers. In order for a site to be search-engine friendly, it must meet the terms and conditions set forth by the search engines (Google, Yahoo, MSN Search, Ask, etc.) Additionally, the site must satisfy the needs of site visitors.

Ultimately, the site must be profitable for the Web site owner. Can a single site satisfy all of these groups? This workshop will demonstrate that these skills are essential for building a user-friendly, search-friendly, and persuasive site that converts visitors into buyers.

Anyone who promotes Web sites as part of their work should attend this workshop! Web marketers should understand all parts of a search marketing campaign - optimization, shopping search, paid inclusion, and pay-per-click solutions.

For new and experienced marketers:
Whether you are a new marketer or a seasoned veteran, this workshop will help you take your campaigns to the next level of effectiveness.

For new and experienced web designers:
Minimize advertising expenses by creating search-friendly and cost-effective site designs. Learn how to avoid common pitfalls early in the design process.

 

Benefits

Many search engine marketing speakers are new to the industry or merely repeat information disseminated by more experienced professionals. Why learn search-friendly design from speakers who do not design for a living? Learn from the leading industry expert on search-friendly and user-friendly interfaces in the field of search engine marketing.

  • Build a Web site that satisfies both your site's visitors AND the search engines
  • Design do's and don'ts
  • Successful Web site information architecture - learn what search engine marketers don't know
  • Avoid costly copywriting and design mistakes
  • Link development research: tips and tools
  • Learn proven techniques and strategies for long-term results
Workshop Dates

If you don't see a workshop that you like please or the dates don't work for you, please contact us and we can discuss making special arrangements for you.

Date Time Status Cost (per person) Location  
Apr 6, 2011 All day (9am - 4pm) Closed $425 Greensboro, NC  
Apr 27, 2011 All day (9am - 4pm) Closed $425 Greensboro, NC  
May 11, 2011 All day (9am - 4pm) Closed $425 Greensboro, NC  
May 25, 2011 All day (9am - 4pm) Open $425 Greensboro, NC  
Jun 8, 2011 All day (9am - 4pm) Open $425 Greensboro, NC  
Jun 22, 2011 All day (9am - 4pm) Open $425 Greensboro, NC  
           
 

Register for this Workshop

  
           

 

Material Covered

Understanding search engines:

  • The major search engines and how they work
  • Anatomy of search engine results pages (SERPs)
  • Types of search engine marketing
  • How search engines work
  • Questions and answers
  

Understanding search engines/SEO:

  • Defining the full SEO process:
    • Keyword analysis
    • Site optimization
    • Submission
    • Monitoring - managing expectations

SEO Process - Site architecture and page design:

  • Site architecture vs. page design (interface)
  • Why architecture and design are important for search engine visibility
  • Components of an optimized site:
    • Site navigation schemes
    • Types of Web pages and how to optimize
 

SEO Process - Link development:

  • What is popularity?
  • Why link development is important for search engine visibility
  • Characteristics of effective link development
  • Competitive link development strategies
  • Submission guidelines